By Venchito Tampon
SharpRocket provides search engine optimization services specializing in link building and content marketing SEO is helping websites to rank high in search engines (i.e., Google) with the intent of driving more visitors, eventually becoming customers or clients.
Founder and CEO Venchito Tampon thinks that giving value to clients, even before they become clients, separates SharpRocket from other agencies. Their “education concept”, which is present in all of their content pages, captures clients’ interest. Soon, these clients hire the agency to cater to their needs.
Today, we welcome Venchito to the Ambitious Tribe.
Is it always necessary to be passionate about what your business is about in order for it to succeed?
Yes. But more than passion, one has to be deep in his or her calling because passion can be built during the process of work.
Passion comes from the Latin word passio, which means suffering. It means that you can tell if you are passionate about what you do if you’re able to pursue it despite the challenges and sufferings that come with your business. More than passion, one has to know and be of sure that he or she is called to business, more specifically to his or her chosen field.
How did you obtain capital? Were there investors? If yes, how did you entice them into believing in and investing in your idea?
We got our capital from our own pockets. I and my business partner, Sef, started the business with PHP 60,000.00. We rented a small office and bought two laptops to start our operations.
How did you build your customer base? What form of marketing has been most effective for you so far?
We have a plan to market our services online. We produce weekly content assets on our company blog that educates our audience about Search Engine Optimization or Digital Marketing in general.
We also partner with agencies and content publishers in the industry for webinar collaboration. They usually get us as their co-hosts or interviewees for their shows. We are not getting heavy with offline networking events. I connect with founders, agency owners, and marketers in different seminars and workshops. And I don’t pitch them our services, I connect and build relationships. No strings attached.
How do you generate new ideas for your business’ growth?
New ideas for personal and business growth comes into mind unexpectedly. The key is to be able to capture them as soon as I think of them or when someone (in a seminar or networking event) gives the idea. So I always have my journal notebook with me to write the concept, idea, or principle. It doesn’t have to be staggering, but one or two words or sentences will do. Who knows, it might contribute a huge impact to what I do.
What skills do you believe are necessary in handling a business?
I’d classify skills into two: hard skills (technical) and soft skills. Hard skills involve your industry skills. If you’re in the tech industry, it may be your coding skills. For accountants, it’s bookkeeping or auditing skills. These hard skills build your competence over time in your field.
Soft skills include leadership and communication skills. People call it “soft” but it’s now becoming a “hard” skill given that performance reviews, even personal growth plan, should prioritize developing soft skills.
Describe a typical day for you.
I normally start my day with my morning routine.” This includes reading the Bible, saying a prayer, and consuming information from at least one chapter of a book. These morning habits give me private victories even before I go out to the field and work. The inner strength acquired builds the right attitude, character, and mindset— getting ready for it.
I’m usually out of the office—meeting people, networking with business partners, attending conferences/seminars, and doing talks for schools/companies/organizations. In general, my day-to-day priorities in business include writing new content pieces for our company blog, closing deals with potential clients, answering email inquiries and press media interviews (round-up questions from bloggers as well), addressing finance concerns, and thinking of new strategies to drive leads to the business.
What would you say is the secret to success?
God, hard work, and sacrifice. God is the ultimate source of everything. Without Him, there is no success. Hard work is another thing we have to consider highly in business.
The Bible is clear and very practical when it says that all hard work brings profit. If you work hard enough to think of ways on how to grow your business, lead your team better and ensure every department of your business is growing, it doesn’t take much time to see achievements.
Lastly, sacrifice. There are activities you have to give up in order to prioritize your business. These include social gatherings with friends, unproductive time playing games, and other entertainment hobbies.
What is your favorite aspect of being an entrepreneur?
Challenges and constant improvement. Every business landscape has its own fair share of challenges. As I grow the business, new challenges come in. While other entrepreneurs cringe when they encounter problems, it is quite ironic that I get excited about solving these problems.
In the digital marketing industry, it’s a must always to be adept in learning new strategies, and trends. Doing so allows me to think forward in business, tweak activities operation-wise, and thrive and strive in this competitive landscape.
What motivates you? Who has been your greatest inspiration?
God, family, and the idea of providing value to businesses –helping them grow.
Where do you see yourself and your business in 10 years?
I would still be in business and probably have more speaking engagements and training in companies, schools, and other organizations.
Do you consider yourself an ambitious person? Explain why.
Yes, but for the right reasons. It’s okay to be ambitious, but not just for myself and for family. The deep desire to help and give value to others should be the starting point.
What piece of advice can you give to aspiring entrepreneurs?
Develop your competence and character. It’s one thing to be passionate about what you do; it’s another thing to be really good at it. Get to the point where potential customers and clients would want to work with you (or purchase your products) because you’ve built your brand and/or personal brand.
Never underestimate character development. Harness your attitude early on. Develop people skills so you can easily connect with people both offline and online.
Edits: Kath C. Eustaquio-Derla
Venchito Tampon is the co-founder and marketing director of SharpRocket, a digital marketing agency in the Philippines focused on providing search engine optimization services (link building and content marketing) to clients based in UK, US, Australia, Canada, and countries in Europe. He is also the vice president of marketing for Elevaxion, Inc., a Christian non-profit organization for speakers and servant leaders.
Aside from being a full-time businessman, Venchito is also a public speaker, book author, and corporate trainer at Mzone Training.