There are many inexpensive ways that a company may use to boost its interactions with consumers, but often these tactics are underutilised. To name a few, a company may use its corporate website for conducting surveys, allowing for comments / suggestions, and collecting email subscribers. To make the corporate website interesting and stand out from competitors’ website, the company may also include audio and video files rather than relying solely on texts and pictures format. A research by Animoto, a social video platform company, on social media platforms show that 64% of users express that viewing a video on social media influenced them to make a purchase.