By Jonah Chipeco
People value productivity. People search for ways to shortcut tedious processes. That’s why Jonah Chipeco chose to call her business “Writing Hacks.” Her goal is to make writing easier for her audience, regardless of the form of content they want to create.
Established in 2016, Writing Hacks Academy empowers sales managers and online entrepreneurs to develop their writing skills through e-books, e-courses, and learning communities. Jonah’s masterclass program, Writing Hacks for Entrepreneurs, equips students in attracting and winning clients by creating a sales kit and three-month online content in as fast as 14 days.
Today, we are proud to welcome Jonah Chipeco to the Ambitious Tribe!
I’ve been great at public speaking and writing since grade school. I won speech contests and feature writing competitions. So fast forward to college, I chose communication as a course. After graduation, my passion for communication was the basis for all the work I chose, including the business I built. I believe it’s crucial that you’re naturally happy about what you do.
I faced a crossroad in 2015 after I slipped and hit my back on my way to a meeting. I was working as a marketing manager then and had to take medical leave and therapy for almost six months. The experience made me reflect on my passion and what career I want to pursue for the rest of my life. I decided that I wanted to pursue my dream of being a resource speaker.
Then, guess what? I made an online application as a business writing trainer on the same day! The president of the company interviewed me in the next few weeks and hired me as one of their freelance speakers. Since then, I’ve been teaching people how to write. I had the experience to back this up since I also pursued freelance writing as a side gig since 2011. I was in charge of developing sales and marketing materials in my career.
Eventually, I started Writing Hacks Academy. I realized how I can gain more profit if I learned how to market the training programs that I offer. Luckily, I had that skill under my belt, too.
How did you obtain capital? Were there investors? If yes, how did you entice them into believing in and investing in your idea?
I used the pre-registration income for the events I launched as capital to fund my public seminars. Initially, I just needed the internet, graphic design skills, and writing (of course) to create promotional materials. Some of my savings from those seminars were used to rent a voiceover artist to record my modules, and an Airbnb room where I filmed a course introduction using my iPhone.
How did you build your customer base? What form of marketing has been most effective for you so far?
I create content as my “lead magnets” to attract customers. The most effective were live webinars and ebooks. I also engage my contacts using email marketing.
How do you generate new ideas for your business’ growth?
Following an annual learning plan helps me generate new ideas. I list down existing skills I want to enhance and at least one new area I want to study. In my first three years of business, I took courses about project management and events, aside from strengthening my knowledge in writing.
What skills do you believe are necessary in handling a business?
Project management had a huge influence on how I run things. The idea of how time, resources, the scope of work, and quality (the pillars of project management) made me aware of the areas I need to control to sustain the business. I use Airtable, Google Docs, and Asana to track my progress. A solopreneur like me had to capture both the big picture and the small details. Project management skills allowed me to balance that.
Was there ever a time you felt afraid that this might not work? How did you manage this fear?
During my first year as a freelance trainer, I would get a measly 10% commission for delivering the lessons. I was struggling financially and thought that it wouldn’t work. I managed the fear by finding an alternative way of doing things. I created my own brand and launched my own workshops to get more profit share.
What can you consider is your greatest success?
Being able to speak in front of teams from the Presidential Communications Group and Office of the Vice President was an honor. But more than having them as an audience, I appreciate how my mom was present to assist me on both occasions. I feel successful knowing that pursuing my passion makes her happy.
What is your favorite aspect of being an entrepreneur?
Time freedom. My business model allows me to be flexible with my activities. I have courses currently running through an automated sales funnel that can work on my behalf even while on vacation.
Where do you see yourself and your business in 10 years?
In ten years, I want to be an international speaker and author inspiring men and women to build their authority in their chosen niche through writing.
Do you consider yourself an ambitious person? Explain why.
Yes. I keep setting new and bigger goals each year. I’m joyful when I pursue my dreams.
Do you think being ambitious helped/helps you in business? How?
If not for being ambitious, I would have been complacent. My desire to grow my impact pushed me to explore creating online courses which doubled my growth within a year.
What piece of advice can you give to aspiring entrepreneurs?
The steps to building your business consist of knowledge, faith, and action. Study your path and learn from mentors. Believe in your dreams and how achieving your goals can serve a higher purpose. Last, be ready for hard work. Act on your plans and improve as you go along.
Boost your confidence in writing!
Learn the principles in mastering the science and art of writing, regardless of the niche. “Level Up Your Writing: 5 Hacks to Supercharge Your Skills”, will show you expert techniques to write faster and help pinpoint the structure you need.
Claim your free slot. Visit http://bit.ly/levelupyourwriting
Edits: Kath C. Eustaquio-Derla
Jonah Chipeco is the Founder and Chief Trainer of Writing Hacks Academy. This marketing practitioner paved her way to achieving her dreams of becoming a global speaker by starting as a freelance writer and trainer, eventually launching her workshops and online courses with minimal capital.