By Andrea Christie-David
Andrea Christie-David has spent the last 10 years working as a human rights lawyer in Australia, providing legal assistance to underprivileged individuals needing help in areas such as child protection, violence, homelessness, and family law.
In 2018, she officially launched her business Leor In Home Early Learning with a goal to give Australian families not just the comfort but also the convenience of childcare within their own homes. Her business model allows full-time working parents meet the demands of both corporate and family life knowing that their children are taken care of inside their own homes by experienced, qualified early childhood educators.
I started Leor In Home Early Learning in 2018. “Leor” is a shortened version of the old English word for learning—“Leornian”. We place qualified early childhood educators into family homes to deliver tailored learning programs to children aged between six weeks and six years. I have three young children and from my experience of various childcare options, I saw that there was a gap in the market for high-quality childcare that comes to you.
Our focus on education distinguishes us from the other home-based childcare options. This means that we have attracted families who are passionate about giving their child the best start in life. We are located in Sydney and Melbourne, in regional and metro areas. I work from home in the northern suburbs of Sydney.
On a scale of 1 to 5, how would you rate the importance of having a business plan?
I think it’s crucial to have a business plan, so probably a 5, but I don’t think that is what you need to make the business a success. A plan should work as a roadmap that guides you along the way, but your ability to pivot and meet your market’s needs is vital to ensuring that road will lead to success.
What kind of company culture are you implementing/would like to implement? What are your core values?
We are building a culture of support, empowerment, and innovation. We want everybody within our organization to feel valued, whilst also feeling confident to share ideas and contribute to the future of our business. Our core values are “Learning Shapes Lives”, “Families First”, and “Future Focused”.
What skills do you believe are necessary in handling a business?
In order to run a business, you need to be extremely organized, adaptable, and open-minded. It is also important to be a leader rather than just a manager. A leader builds a sustainable business that lives on well past their involvement, but a manager creates a business that will crumble once they leave.
How many hours of work a day do you put in? How many days per week?
I put in as many hours as I can and work pretty much every day of the week. Of course, this is subject to energy levels when I also have three young children to look after!
What is your favorite aspect of being an entrepreneur?
My favorite part of being an entrepreneur is the fact that I do in fact get to spend daytime hours with my children, instead of being in a 9-to-5 office job. I am enjoying watching them grow, whilst also using all the hours that I have them cared for by one of my Educators to work on the business, which I also find rewarding and challenging.
What piece of advice can you give to aspiring entrepreneurs?
My advice would be to treat everyone equally, whether it’s an investor who you think is going to hand you $1,000,000 or the person making your coffee. The way you treat other people on your journey to success will be remembered far more than the amount of money you made before you died.
Edits: Kath C. Eustaquio-Derla | Image Credit: Andrea Christie-David, Leor In Home Learning
Andrea Christie-David is the founder and managing director of Australia-based Leor In Home Early Learning. She is a mother of three beautiful children, a lawyer, and a consistent volunteer in the community sector.