It all started with a problem. Krystle Stevenson wanted to attend a business conference to help in her entrepreneurial journey but she had a hard time finding what exactly she needed or wanted. So she created a solution.
Founders In Real Life is an online platform that provides female founders and entrepreneurs that chance to connect and build relationships offline through events, conferences, gatherings, and activities.
We are proud to welcome Krystle Stevenson in The After Six Club’s Ambitious Tribe. Read on to see how she uses Founders In Real Life to provide female entrepreneurs with offline, real-life experiences that help expand their network.
Founders in Real Life is a community platform that’s all about helping women entrepreneurs find creative events and real-life experiences around the world. We’ve scoured the web to compile an ever-growing listing of conferences, retreats, camps, and live events that are designed specifically for female founders and entrepreneurs.
The need for women bosses to connect in real life is, well, real. The energy, learning, business leads, and life-long friendships that come from in-person events are tangible. We look forward to helping female entrepreneurs find the same magic, friends, and business opportunities we have found at these conferences.
Last year, I wanted to attend an in-person conference on the North East coast. But, I had the hardest time finding what I was looking for. The business owners who I happened to follow were all based in the West Coast or overseas. I asked for help and I discovered that many women were experiencing the same challenges. So, like any good entrepreneur, I created my own solution to the problem.
Founders in Real Life, established in 2018, was born to make it easy for women entrepreneurs to find ways to get together in real life. I truly believe that we, as a human race, need to find ways to get together more. Technology has its benefits, for sure, but nothing can replace the connections made when we’re sitting side by side.
I know that other people share the same sentiments because the industry has created so many different opportunities for us to get together. Whether it’s a free local, monthly meetup, a conference with thousands of attendees, or an intimate business retreat with only a handful of other women, I have curated an amazing list of events for women entrepreneurs to get together in person.
My business is currently online for now, through a website, which is ironic considering my sole goal is getting people together in person! My business is home-based. I have a converted closet with built-in desk space that I often use. I also frequent my kitchen table and local coffee shops depending on what I need to accomplish and whether my kids are home.
Is it always necessary to be passionate about what your business is about in order for it to succeed?
I don’t know if it’s necessary, but if you’re not passionate about your business, then what’s the point? The best praise I’ve received is that people can hear, see, and feel the energy I exude when I start talking about Founders in Real Life. I believe my company solves an important problem for female entrepreneurs and, quite honestly, for humanity as a whole. I feel so strongly that we need to get together more, connect more so that it’s easier for us to empathize with fellow human beings. With this kind of passion and conviction, I can only succeed.
What is your favorite aspect of being an entrepreneur?
I absolutely love the flexibility of the entrepreneurial life. I’m a mother of three young children. I never know what my day will bring and I’m grateful to have a job that allows me to build a business around my family life.
What motivates you? Who has been your greatest inspiration?
Connecting with other business owners sparks my energy like nothing else. If I could just be a professional networker (is that a thing?), I would do it! That said, I’m also an introvert, so sometimes, I need a little quiet space to myself to regenerate energy.
Do you consider yourself an ambitious person?
Yes! In my 10-year corporate career, I was a driven, high-achiever with plenty of potential. I always strive to do my best and to improve what constitutes my best. I took a break from the workforce to care for my three young kids, but that ambition never went away. I’m so excited to able to use Founders in Real Life as an outlet for my creative energy and ambitious drive!
What piece of advice can you give to aspiring entrepreneurs?
Connect! Expand your network any and every way you can. Ask for help when you need it. Being an entrepreneur means wearing all the hats. Not all of us can afford large teams, but you’ll be surprised by how many other business owners are willing to get creative and barter to help you get off on the right foot. I work with event hosts, marketing specialists, coaches, and virtual assistants who I consider my team. And for the most part, it was all done on a barter system for things like written content, blog posts, testimonials, or exchanged social media posts. Get creative and don’t be afraid to ask!
Edits: Kath C. Eustaquio-Derla | Image Credit: Krystle Stevenson
As the founder and creator of Founders In Real Life, Krystle has gained experience in brand development, brand influencing, content creation, sales and sponsorship, team sourcing and development, and financial management. Before her entrepreneurial journey began, she enjoyed over 10 years of experience in the financial services industries and earned her CPA license.