Christeria is passionate about helping other people succeed. She believes that when her clients succeed in business, they both succeed because she assisted them. It’s a win-win situation for everyone.
And there are wins that you just don’t see coming. After 43 years, Christeria finally met her biological father because of her self-named business. It was a life-changing experience for her. In the process, she learned that she was part-Dominican and her paternal family spoke mostly Spanish.
Today, we welcome Christeria Lynn to The After Six Club’s Ambitious Tribe!
After successfully taking $2,000 and starting an award-winning cleaning business I received a lot of requests to help others in the process. I was tired of the cleaning industry and ready to walk in purpose, which I knew was helping other people. I decided to start my own consulting firm to help others and monetize my gifts, skills, and talents.
My business— Christeria Lynn, LLC—was named after me for branding purposes. I offer business consulting and development for aspiring and current entrepreneurs. I offer infrastructure for your business entity, social media content creation, and establishment of social media platforms, sales, and a small amount of marketing.
When you hire me, you hire results. I’m a very hands-on person. Most companies give you templates and instructions. As for me, I email you back with results.
My business is located in Cincinnati, Ohio where I have an office space, and in Atlanta, Georgia where I work from home.
Is it always necessary to be passionate about what your business is about in order for it to succeed?
I believe passion increases profitability and soon turns into purpose if you’re called to it. When you’re not passionate about what you do, it often becomes a job or a burden.
How did you obtain capital? Were there investors?
I didn’t need any capital for this business. I use my two laptops, my resources, and my printers.
How did you build your customer base? What form of marketing has been most effective for you so far?
I built my customer base through word of mouth, Facebook, Instagram, and LinkedIn.
How do you generate new ideas for your business’ growth?
By adding new services—figuring out how to solve the challenges that most business owners have and creating solutions for them.
What kind of company culture are you implementing? What are your core values?
I really strive to have a diverse culture. I would like to have a company with have multilingual consultants. My core values are honesty, integrity, diversity, goal-oriented, results-driven, innovative, transparency, and unapologetically confident.
How do you deal with major mishaps? What would you say is one of the biggest mistakes you’ve made?
I deal with major mishaps by being honest about what I am dealing with and finding the right people who can help me work through them, both personally and professionally.
I think one of the biggest mistakes I’ve made was counting on all the wrong people and not letting the right people in. Not willing to delegate when task delegation was imperative to my success.
What skills do you believe are necessary in handling a business?
Understanding the business you are in. Doing continuous research on the business and understanding what it takes to maintain the business organizationally and financially. And also, having a business plan on how to scale the business.
What would you say are some dos and don’ts in starting one?
Dos: Do your research. Ask what you don’t know. Be open to learn and collaborate if necessary. Take the time to do it right and always make sure you’re protected. Find like-minded people who share your vision and always stay on top of your finances.
Don’ts: Never build a business on credit. Try not to take out loans if you don’t have to. Don’t get too much overhead straight out of the gate. Remember, friends and family are not always the best option. Don’t listen to people who have never been where you are trying to go. Opinions are good and some advice can be great.
Was there ever a time you felt afraid that this might not work? How did you manage this fear?
Yes, there had been a lot of times when I was afraid it would not work. I manage my fear by listening to people who have felt that same way at some point but was able to push through. I spoke daily positive affirmations over my life and my business and I told myself the only people who fail are those who stop trying. I never signed up to become a failure, but understanding failure is often part of the process, not the end of the process.
Describe a typical day for you.
I get up, pray, and meditate. Then I get my children off to school and work on my clients’ goals and businesses during the day. I help my children with homework when they come home from school and spend some time with them. At night, I work on my dreams and goals.
How many hours of work a day do you put in? How many days per week?
About 10 to 12 hours a day. I work five days and week, sometimes six when necessary.
What is your greatest fear?
Not leaving a legacy for my family and my community.
What sacrifices have you had to make to get here?
Family time, missed birthdays, giving up personal wants and desires, and isolation due to goals (staying in when everyone was going out).
What can you consider is your greatest success?
Not giving up when I wanted to. Raising my children despite the challenges and hardships and taking my income tax check that literally changes my life.
What would you say is the secret to success?
Believing in yourself even when no one else does.
What is your favorite aspect of being an entrepreneur?
Being able to choose how I work, when I work, and who I work with. Being there for my children and enjoying life.
Who has been your greatest inspiration?
I am self-motivated because I truly desire to be great. I want to help single mothers and people who really want to be helped. My greatest inspiration has been Oprah.
Where do you see yourself and your business in 10 years?
An author of multiple books and managing a non-profit that assists single mothers to fulfill their dreams in life. A venture capitalist who sows into other businesses.
Do you consider yourself an ambitious person?
Yes, I am very ambitious. I take risks that most people won’t. I have a super strong desire to succeed despite what circumstances I may have. I am willing to do what it takes to get to where I desire to go.
Do you think being ambitious helps you in business?
Yes, because most people can see or feel your ambition and it often speaks for itself. It helps because people love the energy that comes with ambitious individuals. They can feel and see it.
What piece of advice can you give to aspiring entrepreneurs?
Research, plan, understand, and monetize. Find your passion and monetize it. Find your purpose and monetize it. Never let someone else determine your value. You determine your value and put a price on it. If they are not willing to pay, they are not your clients.
Edits: Kath C. Eustaquio-Derla | Image Credit: Christeria Lynn