By Britney Baker
Startup entrepreneur and creative coach Britney Baker says she is the epitome of an entrepreneur who started from the ground up. No college education, just a GED diploma. No special training. No startup funds. Just creativity and ambition.
When she started her fragrance business, L’arome Factory, Inc., back in 2016, she spent a whole year doing nothing but researching, sampling oils and scents, learning the business, and educating herself. After that, another year passed and she didn’t see the results she wanted to see. Like many people, she became discouraged. She wanted to give up. But she didn’t. And today, she’s finally seeing the results of all the hard work she did in recent years.
Apart from L’arome Factory, Inc., she also ventured into business coaching wherein she helps passionate people bring their creative ideas to life. Today, we welcome Britney Baker to The After Six Club’s Ambitious Tribe. Read on and how passion and ambition helped her craft the scent of success.
I absolutely love the French language. L’arome is French for “aroma”, which is the synonym for fragrance or scent. I didn’t want to say “The Aroma Factory”. I wanted the name to sound more alluring, so I used the French word for aroma and came up with L’arome Factory, Inc.
L’arome Factory was established in 2016. We produce premium lines of fragrances. We will soon have a line of colognes that also cater to many skin types. I have sensitive skin, so even if I want to wear different types of perfume, even if I love the scent, it’s not always possible for me. That’s why I came up with the idea of creating a line of fragrances with buyers like me in mind. I want to cater to people with sensitive skin.
Most fragrances designed for sensitive skin tend to smell earthy and not always appealing. L’arome Factory fragrances smell like top perfume brands like Chanel and Dior but without the chemicals that tend to be harsh on sensitive skin. I have even been told that my perfume Fervent is great for both men and women. A lot of men buy Fervent because, on them, it smells like cologne. But when a woman uses it, it has a soft, sexy scent.
Is it always necessary to be passionate about what your business is about in order for it to succeed?
Absolutely! Creativity gets a business started. Passion keeps it going. Passion is the driving force that keeps you moving even when you aren’t seeing the result you want right away.
How do you generate new ideas for your business’ growth?
I follow the trends. I take surveys and I talk to the people who don’t like my fragrances to see what they do like or what scent can I create that they will like.
How do you deal with major mishaps? What would you say is one of the biggest mistakes you’ve made?
Every time I have a mishap, I take myself and my team back to the drawing board. The biggest mishap I made was that I did not create a system flow for international shipping because I felt like it wasn’t necessary in the beginning. So once the product was launched, I went to an event and had clients from another country ask me about international shipping. Needless to say, I lost some major money because I was unprepared.
What skills do you believe are necessary in handling a business?
Leadership, creativity, humility, drive, and staying teachable.
What would you say are some dos and don’ts in starting one?
You must do your own research, study your competition, know the market and your field, and engage with your target customers via social media and live events. Don’t invite too many opinions from others about your vision for your business. Don’t quit when it looks rough. Don’t settle when you know the value of your vision.
Was there ever a time you felt afraid that this might not work? How did you manage this fear?
Yes, I experienced this during the second year when it looked as if nobody was purchasing my fragrance. My faith and prayers helped me manage and get rid of that fear.
Describe a typical day for you.
I wake up, pray, advertise my products via social media, find events I can attend to market my products, ship packages, and then go to bed. The next day, I do it all over again.
What is your greatest fear?
Not accomplishing what I am actually capable of because I gave up.
What sacrifices have you had to make to get here?
Money, time, and social life. When you want to do something extraordinary, you can’t live ordinary.
What can you consider is your greatest success?
When I opened my front door and signed for the package of my first set of fragrance inventory! That feeling was indescribable!
What would you say is the secret to success?
The secret to success is becoming the solution to a problem. The audience that is facing that particular problem will come to you because you have the solution.
What is your favorite aspect of being an entrepreneur?
The flexibility, the experience, and the fact that I’m helping people by doing what I love. This makes it fun and not frustrating.
What motivates you? Who has been your greatest inspiration?
Helping people motives me. I love seeing the look of joy on their faces whenever I do something that makes life a little easier for them. My mom is a great inspiration in my life. No matter what I accomplish, she always tells me to stay humble.
Where do you see yourself and your business in 10 years?
I see myself helping develop other entrepreneurs, mentoring, speaking, and traveling the world. Hopefully, I have my own family by then! Ten years from now, I will have L’arome Factory warehouses around the world with major contracts and partnerships. It will be a worldwide brand with more than just perfumes.
Do you consider yourself an ambitious person?
Yes, I am very ambitious. I do not fear risk. I aim, I shoot, and if I miss, I reload, aim, and shoot again until I hit my target. I am driven with creative passion.
Do you think being ambitious helps you in business? How?
Yes, it does. Ambitious people take risks and they never look at their current situation and say that their idea is too big to pursue.
What piece of advice can you give to aspiring entrepreneurs?
Go for it! Go back to the drawing board as many times as you need to. Just don’t quit!
Edits: Kath C. Eustaquio-Derla | Image Credit: Britney Baker
Britney Baker is a creative coach and the owner of L’arome Factory, Inc. She is passionate about taking creative individuals who need that extra boost of inspiration or just a point in the right direction to get their idea off the ground. She specializes in providing one-on-one creative coaching, videos, webinars, seminars, books, public speaking engagements, and more. Visit her website here.