By Harvey Law Group
In recent months, the rise of Citizenship-by-Investment programs has given investors around the world the chance to become luxury resort owners and get a Golden Passport.
There are two options currently open to investors right now. First, there’s the exclusive Six Senses La Sagesse Grenada Project wherein investors can own a slice of paradise in the Caribbean, the Six Senses La Sagesse Grenada. This luxury resort is located in Grenada, the so-called “Isle of Spice” which is one of the beautiful islands in the West Indies.
Second, there’s the investment option at Dominica’s The Residences At Secret Bay. This high-end resort can be found in Dominica, which is known as “The Nature Island of the Caribbean.”
Both offers not only allow foreign investors to own a luxury resort in one of the most beautiful places in the world, but they also come with the chance to get second citizenship or the so-called Golden Passport in Grenada and Dominica, respectively.
Also known as the second passport, the bearer enjoys many perks including visa-free travel to certain countries. For example, a Grenadian passport provides the investor visa-free access to EU countries, the UK, China, and 140+ other countries. Grenadian citizenship is also allowed to get an E-2 visa in the US.
If you’re already one of the strategic investors in luxury resorts, it’s time to make your investment make you money. Here are 4 smart, timely, and effective marketing tips you can include in your game plan.
1. Make guests see the bigger picture.
If you own a luxury resort, of course, you should advertise the suites, rooms, restaurants, amenities, spa, and more. But that’s not painting the bigger picture. You have to make your guests see what’s in store for them when they get there apart from some time away from the city. If your restaurant proudly whips up local cuisine, highlight the local ingredients. If you have regular activities like wine and movie nights or even group events, you should highlight the perks of being part of a community. Creating a local events calendar for your luxury resort can go a long way. After all, people who go on vacation are always looking for activities to join.
2. Make sure your website is mobile-friendly.
In this digital age, you really need to have a website. And when you do create a website, you need to make it mobile-friendly. Do you know that in 2018, 52.2 percent of the total website traffic around the world comes from mobile phones? This means that over half of the people who search the internet are using their smartphones. So if your website is not prepared for mobile phone users, then you’re losing more clients than you know.
3. Take your customers on a virtual tour.
Make your customers experience what it feels to be at your resort without leaving their desks. You can with virtual tours. Many hotels and resort websites have these already and if you can invest on such, do it right away. Don’t just give them virtual tours of your resort amenities and rooms. Take them to the restaurants. Give them the sunrise and sunset views.
4. Market the locals and the local area.
Guests are not just looking for a lavish experience. They’re looking for local experience as well. Don’t just market your hotel or resort and its top-notch amenities and cuisine offerings. Market the local area as well. If there are places of interests such as parks, marketplace, and museums nearby, include them in your marketing plan. If the local chef is a local celebrity in the community, highlight his or her story.
Invest In The Luxury Resort Of Your Dreams
There is no better time to invest in a luxury resort, especially at the height of the digital age where people can share experiences with a few clicks on their smartphone. If you want to invest in Six Senses La Sagesse Grenada and Dominica’s The Residences At Secret Bay, contact your Harvey Law Group representative today and get your second passport as one of its biggest perks!
Mr. Samuel Harvey
Harvey Law Group
Edits: Kath C. Eustaquio-Derla
About Harvey Law Group
HLG is a leading multinational law firm specializing in corporate law and investment immigration with a worldwide reputation for representing high-profile clients and corporations, with over 19 offices worldwide. As the top immigration law firm, HLG offers the most comprehensive residency and citizenship programs available to date. HLG was awarded for Immigration Law Firm of the Year at the 13th and 16th annual Macallan ALB Hong Kong Law Awards 2014 and 2017.